Validity Introduces Everest Elements to Drive Email Marketing Success
Latest launch offers core Everest features at a lower price to serve a wider range of businesses
Validity, the leading provider of data quality and email marketing success solutions, introduced Everest Elements, an email success platform designed to help small and medium-sized businesses (SMBs) access the data they they need to run engaging and effective email marketing campaigns.
Businesses of all sizes need visibility into the performance of their campaigns. Everest is an email success platform providing crucial email marketing insights and deliverability guidance so businesses can reach more people, increase engagement and improve overall email marketing effectiveness. their email programs. For organizations with lower email volumes but high email marketing goals, Everest Elements Edition provides the foundational tools and insights teams need to generate more ROI from their email campaigns.
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Getting into the inbox and engaging recipients has become much more difficult in recent years. Senders face a plethora of hurdles as mailbox providers tighten their filtering algorithms, global email volume continues to grow, and contact lists become obsolete faster. On top of that, smaller teams typically have fewer resources to execute their campaigns than branded competitors, and they often also don’t have unlimited marketing budgets or the luxury of having a marketer solely dedicated to marketing. by email. This means SMEs need to further maximize every engagement and make the most of what they have access to.
“Email is a critically important marketing channel for every business, whether you’re a global enterprise or a midsize business,” said Greg Kimball, SVP, Global Head of Email Solutions at Validity. “With global email volume on the rise and initiatives like Apple’s MPP skewing open and bounce rate data, it’s harder than ever to send marketing emails in inbox and drive conversions.For SMBs without a sophisticated email marketing program already in place, these hurdles can make launching a program feel like a no-start. ‘Everest Elements enables Validity to enable businesses of all sizes to navigate the changing email landscape and get the most out of their email programs.
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The main features of Everest Elements include:
- – Sender reputation monitoring: Users can see blocklists, spam traps and other critical reputation signals they face using the industry’s largest data network that analyzes 10 billion data points per day.
- – Built-in list validations: users can identify inaccurate or problematic addresses before sending them to reduce bounces and protect their reputation.
- – Inbox placement information: Users can view inbox placement information by mailbox provider to prioritize the areas that have the most impact on their program.
“Anyone who knows anything about email knows that Everest is the gold standard for email deliverability monitoring,” said Robert Schoneman, IT director at Blumenthal Performing Arts. “Everest allows us to see which of our emails are going to spam or take a day to arrive in the inbox. We have seen a huge improvement in our inbox placement from 50% before we started using Everest now close to 100% inbox placement.”