Use these email newsletter topics you must
Your newsletter is like the lightsaber of marketing tools. It’s mighty, powerful, and just plain cool.
An effective newsletter keeps you in touch with customers, lets you showcase your knowledge, nurture customers and attract new ones. No, it’s not a Jedi trick, it’s the truth.
Although newsletters are a valuable part of your email marketing strategy, it takes time to think about good topics to keep them interesting. To help you create newsletters that even the wise Obi-Wan Kenobi would be proud of, we’ve put together a list of possible newsletter topics.
Highlight blog content
Since your small business creates must-read content (you are, aren’t you?), why not promote it in your newsletter? We do. At VerticalResponse, we pride ourselves on offering high-quality blog content that’s packed with advice. You can do it too. Or as Yoda puts it, “Do. Or don’t. There is no try” (and, yes, we promise this is our final Star Wars reference.) If you don’t have blog content , include any videos and even photos you’ve taken; these also count as content.
Take a look at our newsletter, VR Buzz. You can see that we tease our readers with just enough information to encourage them to read the full article on our blog.
Tell the story/history of your business
Even if you just opened your doors a year ago, your small business has a story. In each newsletter, you can offer recipients a little history lesson. Coca-Cola does this in its monthly newsletter. Take a look at the last article, “Recording in an old Coca-Cola factory”. The “Read More” button takes readers back in time to a former coke factory that is now a hotel in Savannah, Georgia. Try offering snippets of your company’s history in your newsletter.
Use creative events
Did you know June is National Candy Month? Hershey does. The confectioner took advantage of this little-known event to promote sales in its newsletter. You can do the same. There are hundreds of strange “holidays” like that. From “Bring Your Pet to Work Day” to “Iced Tea Day,” you can definitely find an event that reflects your business. Associate this event with your own business and write a blog post, create a video, take photos or create a landing page around this topic and mention it in your newsletter, just like Hershey.
When something happens in your industry, share it with your readers. If you run a sporting goods store, for example, you might create a piece about equipment used in the National Hockey League playoffs. If you run a shipping company and are facing new state-mandated regulations, you can write about it. Including third-party content that isn’t yours but would be of interest to your readers is also fine. Just be sure to give proper source credit.
Royce Leather, a New Jersey-based company that sells leather products, wrote about a leather show taking place in Pakistan. Since the company works with manufacturers in this country, it is impacted by leather fairs and other events like this and shares information with readers.
“Notifying our customers of events like this shows that we are committed and forward-thinking,” said Andrew Bauer, CEO of Royce Leather.
You too can look like a thought leader by keeping tabs on industry news and when something pops up, take a minute to tell readers how the information affects the industry and your business.
Of course, these are just four examples, but there are many more. Here are some additional topics you can include in your newsletter:
- Arrivals of new products or services
- Recent Trade Awards
- Employee of the month
- Behind the scenes footage
- Events to come
- Changes to your website
- How-To Videos
- Upcoming sales
- Gift ideas for the holidays
- Product advice
Do you have other topics to add to this list? Share some of your best ideas in the comments section below.