The Best Email Marketing Software for 2022 Compared
If you’re wondering if email marketing is still worthwhile and you should invest your time and effort into it, we have the answer for you, and it’s yes. It’s still one of the best ways to communicate with your customers and a powerful digital marketing technique. Social media, texting, advertisements and other digital marketing activities that you can try are also very beneficial, but email marketing should not be overlooked.
People typically check their mailboxes at least twice a day, and if you send them a highly personalized message that will grab their attention, you can dramatically increase your sales. Email marketing is considered the most profitable marketing activity with consistently excellent conversion rates. However, for this to succeed, you need a powerful emailing tool that you can use. The right email software will give you plenty of opportunities to create the perfect content for your recipients and give you a better chance of increasing your return on investment. This article will introduce you to some of the best email marketing software for 2022 and everything you need to know about them.
The Best Email Marketing Software for 2022
Email marketing is more than just collecting email addresses in a spreadsheet and then emailing them in plain text. You will need email software that will help you manage this email list, create and personalize your emails, send them, track their performance, and much more. Fortunately, there are many software solutions that can help you choose. Keep reading to learn more about some of the best email marketing software for 2022.
Mailchimp is cloud-based email software that’s just perfect for email marketing. You can create highly personalized emails and ensure your recipients receive the perfect content. The drag and drop editor is very easy to use and you don’t need any technical skills or knowledge. Also, you can enjoy lots of ready-to-use templates and stock images.
Features like automation, segmentation, scheduling, etc. are very useful for any digital marketer. Mailchimp offers very detailed statistics that are updated in real time, so that you know at all times what is happening with your email campaigns. Based on this, you can improve them even more. This solution is perfect for you if you also want to use templates for postcards, landing pages, SMS, social media, etc., all in one place.
Pricing starts from $11 for unlimited emails sent up to 500 subscribers. If you have more recipients, you will need to get one of the higher plans. You can also take advantage of the free plan, which lets you send up to 10,000 emails to up to 2,000 contacts.
Mailjet is another great emailing software for people without a lot of technical skills. You can use it for marketing and transactional emails created with a powerful drag and drop editor. Features like A/B testing, sub-accounts, real-time collaboration, and more make Mailjet a great choice for teams that want to work together.
Mailjet will show you detailed statistics on the performance of your emailing. You’ll see everything from delivery rate to spam rate and more. You can take advantage of options such as SMTP, API, SMS and others. Managing your mailing list has never been easier, and the tool has very detailed and helpful documentation that will answer all your questions.
You can try the free plan, where you will be allowed to send up to 200 emails per day to unlimited contacts. Their paid plans start from 15,000 emails per month, and depending on the features you want, you’ll have to choose between Essential (starting at $15 per month) and Premium (starting at $25 per month) plans. .
HubSpot Email Marketing is perfect for businesses that already use HubSpot due, as you would expect, to great integration. It also offers a drag-and-drop editor with customization options. You can segment your emails based on multiple variables that can be pulled from the HubSpot CRM.
You can use a variety of templates or create something from scratch. Use A/B testing to determine which design works best. A free plan is available with 2,000 emails per month, but if you want to send something more, you should get the Starter Pack for $50 per month for up to 1,000 marketing contacts. If you need more features, you can opt for the Professional or Enterprise plan.
Sendinblue is very similar to Mailchimp and Mailjet. It includes many useful features such as drag and drop editor, automation, segmentation, A/B testing, etc. You can download contact lists, check them and keep them up to date. The statistics are very detailed, because one of the main objectives of Sendinblue is to help you improve your deliverability as much as possible.
This solution is well known for its good transactional emailing options. You can also use SMS, CRM, landing pages, forms and more with Sendinblue. They have a free plan that will allow you to send up to 300 emails per day. Then their paid plans start from $25 per month for 20,000 emails. Depending on the features you want to use, you can get a Lite or Premium plan.
Mailgun is a more technical solution that isn’t perfect for all digital marketers, but it will give you plenty of options if you know how to use SMTP and RESTful APIs. It is ideal for transactional emails and large senders who need many emails per day. It is a very reliable emailing software with excellent deliverability rates.
You can take advantage of an email validation feature that will let you know if there are any invalid or suspicious emails in your list. The statistics are also very detailed and you can perform deep analysis based on them. You can start for free up to 5,000 emails per month, but this is limited to a maximum of 3 months. If you want more features, you can get the Foundation plan starting at $35 per month up to $50,000 per month. Or, if you want more features, you can get the growth or scale plans. The great thing about Mailgun is that it is a pay-as-you-go service that you will only pay $0.80 for every 1000 additional emails.
Choosing an emailing solution is not an easy task because you have to make sure that it is a partner to help you achieve your goals. If used correctly, email marketing can bring you many benefits, such as better engagement rate, better customer loyalty, better conversations, and more. Make sure to choose software that gives you all the features you would like to use. Compare the prices and choose the one that suits you best. Then create personalized content that will intrigue your customers and grab their attention. If you do everything right, you will see great results very quickly.