The Best Email Marketing Services Reviews of 2022
Constant Contact is our pick as the best email marketing service for small businesses. This software comes with everything you need to easily create effective email campaigns at an affordable price. Constant Contact’s plans, which are priced based on the number of subscribers you have, let you send unlimited emails, while many of its competitors have sending limits.
Editor’s rating: 9.5/10
In mid-November, Constant Contact announced updates to its platform to “enhance security, improve efficiency, and enable customers to get results.” These updates to the enterprise’s marketing automation, campaign design, and e-commerce features will allow small business users to create effective content more efficiently. Constant Contact’s product enhancements include significant campaign builder updates, including a Canva integration, Vimeo integration, new email templates, subject line recommendations and more.
The company also announced new marketing automation enhancements, such as behavioral triggers and automated email campaign feeds that create hyper-relevant experiences for customers based on real-time data, as well as new ways for users to manage personal data and account privacy.
Constant Contact offers two email marketing plans starting at $20 per month that should fit into most small business budgets. The Email and Email Plus plans include customizable email templates with an image library, contact management and list building tools, detailed tracking and reporting features, a mobile app, and extensive self-service resources and direct customer support. We were impressed with its easy-to-use email editor, which automatically pulls your logo, brand colors, and social profile links from your company website to help you customize the available templates.
We like how Constant Contact offers a 60-day free trial, the longest trial period of any provider we researched. The trial is limited to 100 contacts but gives you access to all Constant Contact features.