The Best Email Marketing Automation Training Courses to Take in 2022
The editors of Solutions Review have compiled this list of the best email marketing automation training and online courses to consider if you’re looking to build your team’s skills.
Email marketing is one of the oldest and most trusted tools. Even as social media continues to take hold, email outreach remains a fundamental part of the marketing world, especially when it comes to the added capabilities of email marketing automation. With automated email campaigns, businesses can create personalized messages for prospects and customers that drive them through the sales pipeline without requiring hours of manual labor.
If you want your business to get the most out of its email marketing automation capabilities, you’ll want to equip your team with the training they need to feel comfortable using the software. With that in mind, our editors have compiled a list of the best email marketing automation training and online courses for anyone looking to build or refine their email marketing automation. Click on the GO TO TRAINING link to learn more about each course and register.
To note: The courses are listed in alphabetical order by the online learning platform.
The Best Email Marketing Automation Training Courses
Course title: How to Use Automation to Send Emails with Mailchimp
OUR OPINION : If you’re new to the Mailchimp platform, this project-based course can help you get started. You’ll learn about Mailchimp’s automation tools and how to create a signup page that automatically emails new subscribers.
Provider: Coursera
The description: This project-based course can be taken in one sitting and will cover the basics of creating automated emails with Mailchimp. The course uses a split-screen format where the instructor provides a walkthrough to set up a Mailchimp account, design emails, create a signup form, add subscribers to lists, automate emails, test automated emails and Suite.
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Course title: Email Marketing: Drip Campaigns
OUR OPINION : Designed for beginners and intermediate students, Sam Dey’s course will show you how to run an automated email campaign and meet customer needs.
Provider: LinkedIn Learning
The description: A properly executed email marketing campaign can help your business build trust with its entire customer database. Sam Dey is a consultant, entrepreneur and instructor specializing in digital marketing strategies and training. His course is for beginner and intermediate email marketing learners. It covers lead nurturing, writing effective emails, sales funnel optimization, email marketing reporting, retargeting, and other strategies.
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Course title: Email marketing: strategy and optimization
OUR OPINION : This intermediate level course summarizes how to optimize your email marketing strategy so that it can meet (and exceed) your company’s marketing plan.
Provider: LinkedIn Learning
The description: Email marketing is one of the most enduring and convenient tools for engaging with customers, which means it’s essential that a business knows how to use it successfully. Instructor Virginia O’Connor, an experienced marketing consultant, will help marketers learn how to optimize every aspect of their email marketing plan, from tone and subject line to timing and more. of the. Marketers who sign up for the one-hour compact course will also get an overview of how different email formats, like newsletters, can be targeted to generate maximum revenue.
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Course title: Lead Generation Sales Funnel + Email Marketing Automation Masterclass
OUR OPINION : Sivakumar Kannan’s instructor course is divided into 17 short lessons and will help entrepreneurs, marketers and startups understand the basics of sales funnels and how to implement them.
Provider: Skills sharing
The description: This course is designed to help entrepreneurs, digital marketers, startup owners, and freelance marketers understand, implement, and implement software such as email automation systems and lead generation sales funnels. Over the course of 17 included lessons, instructor Sivakumar Kannan will teach users how to create landing pages, email signup forms, thank you pages, email marketing lists, email answering machine, sales pages, etc.
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Course title: Marketing Automation and Email Marketing for Beginners
OUR OPINION : This one-hour course is taught by “serial entrepreneur” Mauricio Rubio and is designed to introduce learners to the fundamentals of marketing automation and email marketing.
Provider: Skills sharing
The description: If you’re an entrepreneur, employee, teacher, blogger, or anyone looking to learn the basics of email marketing and automation, this course is here to help. In addition to the fundamentals of email marketing and automation, the course also describes how learners can use these tools to generate revenue and maintain marketing success.
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Course title: ActiveCampaign Email Automation Masterclass
OUR OPINION : Professional educator and writer Sarah Cordiner developed this course to help students learn the skills they’ll need to get the most out of ActiveCampaign’s email marketing automation capabilities.
Provider: Udemy
The description: ActiveCampaign is a customer experience automation (CXA) platform designed to automate and personalize a company’s marketing efforts. Taught by professional educator and best-selling writer Sarah Cordiner, this 3-hour course will walk you through creating an ActiveCampaign account and getting started with the platform. Specific topics covered include editing and formatting emails, creating targeted campaigns, developing email automation sequences, building pipelines, initiating deal stages, and more.
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Course title: Digital Marketing Automation: Save Time and Do More
OUR OPINION : Give your marketing skills a boost with this bestselling marketing course, which gives students a detailed introduction to marketing automation and its applications in social media, content creation, and email marketing. mail.
Provider: Udemy
The description: This best-selling 3-hour course is for entry-level marketers who want a quick yet in-depth introduction to the opportunities offered by marketing automation technologies. The course will equip learners with the tools and skills to create automated newsletters, develop content creation strategies, automatically share content on social media platforms, use automated email sequences, sell products, automate email inbox and increase productivity.
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Course title: Email Marketing Automation Masterclass Beginner to Advanced
OUR OPINION : Designed for beginners and experienced marketers, students taking this course can expect to learn the basics of setting up an email platform, building mailing lists, analyzing performance, etc
Provider: Udemy
The description: This course contains a total of 9 hours of on-demand lessons covering everything from the basics of email marketing automation to more advanced techniques. Students will learn how to interpret email metrics, build email lists, develop successful email campaigns, leverage email automation, use integrations advancements, optimize and test their email strategies, describe the anatomy of successful email, and more.
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Course title: Email Marketing: Sales Automation for E-Commerce
OUR OPINION : Learners who enroll in this 2 hour course can expect to learn how automation can improve their sales efforts and the secrets to creating emotionally engaging content that meets the needs of their audience.
Provider: Udemy
The description: This course is for eCommerce business owners who want to learn how to automate their sales efforts and develop relevant content that meets the needs of their audience. Other topics covered include psychological triggers your emails need to be aware of, a framework for creating email marketing campaigns, and the best automation tools you need to know.
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Course title: 5 Email Marketing Automations Every Business Needs
OUR OPINION : With ten years of experience in the world of email marketing, instructor Daniel Miller will teach learners the essential tools and know-how to become comfortable with email marketing automation in their business.
Provider: Udemy
The description: This 2-hour course is for business owners who want to learn about email marketing automation. Marketers who sign up can expect to learn how to use lead nurturing automation to build lasting customer relationships, automate business processes, and identify the most critical automation tools for any business. sector.
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William Jepma is an editor, writer and analyst at Solutions Review which aims to keep readers in all industries informed and excited about the latest developments in enterprise resource planning (ERP), customer relationship management ( CRM), Business Process Management (BPM) and Marketing Automation. You can connect with him on LinkedIn or reach him via email at wjepma@solutionsreview.com.