The 6 Best Email Newsletter Tools That Will Help You Grow Your Audience
Writing a newsletter is an essential tool for growing your online audience. Although it may seem like a fairly simple process, ensuring that your newsletter reaches your readers can be tricky.
Fortunately, we have the technology on our side to help us with this step. These email newsletter tools make it easy for editors to send newsletters to their audience.
Substack is the go-to place for authors and writers who want to send email subscription newsletters. No matter what you want to write about, Substack welcomes writers from a wide variety of genres such as politics, technology, and even finance.
Substack prioritizes ease of use while promising to help you get paid doing what you love.
Along with giving you the tools you need to publish email newsletters, Substack has some special features that help you grow and maintain your audience. The tool also has tools to help you get paid for your email subscriptions.
It’s easy to set up paid subscriptions. All you have to do is log in to your bank account and decide what price you want to charge.
If you want your newsletters archived in one place, Substack will provide you with your own blog-style website. You can also interact and build relationships with your readers through community features and discussion threads on your Substack website.
There is also a handy analytics feature that allows you to track the performance of your posts. Best of all, each of these features is free. Substack only takes a portion of your revenue when you start charging your subscribers to read your content.
Ghost has one goal: to make it as easy as possible for authors to create and distribute a professional email newsletter.
Ghost gives you the tools to publish both fully customizable email newsletters and website publications with a rich text editor that supports both HTML and embedded content.
Email and post analytics will help you see how your content is performing by tracking details, such as how many people received and opened your emails.
You don’t need to spend time digging into details when setting up your website, Ghost comes with built-in SEO and social sharing features that will boost your traffic and attract more readers to your page.
Ghost charges you monthly based on the features you need and the number of drives you have. This means they don’t take any of your subscription earnings, all the money you earn from your subscription belongs to you.
Buttondown is an email newsletter tool with a minimalist interface, making it easy to focus on what you’re writing. It emphasizes speed and simplicity, so you can send your newsletter to your readers as quickly as possible.
The tool acts as your personal editorial assistant, taking the tedious administrative work out of writing by checking for typos and broken links. The portable subscription widget means you can collect email subscribers from your own personal website.
Detailed analytics give you insight into how your newsletter is performing and what content is performing well to help you send better emails.
Buttondown is free for your first 1,000 subscribers, after which you’ll be charged $5 for every additional 1,000 subscribers. There are also additional professional features available for a monthly subscription price. Like Ghost, Buttondown doesn’t take a cut of your subscription revenue – whatever you earn from your readers stays in your pocket.
MailerLite combines the best of email newsletter and email marketing tools.
Using the email builder tool, you can design stunning emails using HTML, rich text, drag and drop functionality, and pre-made templates. A rich suite of marketing tools including website, pop-ups and landing pages will help you grow your audience.
Using analytics, you can learn more about your subscriber behavior and optimize your content to increase subscriptions. Sending personalized emails to subscribers with advanced targeting features is easy to set up and can be automated.
MailerLite is free, with premium plans available for a monthly subscription price based on the number of subscribers and the features you want. There is also an additional payment feature that allows you to sell individual written content through your website for a one-time purchase.
Revue is a newsletter tool that makes it easy for authors and editors to send email newsletters. The email editor has a simple interface and offers plenty of formatting options and integration capabilities.
If building a relationship with your readers is a priority, there are plenty of subscriber management tools to help you manage your subscribers. Other subscriber feedback tools will allow your subscribers to contact you with valuable feedback.
Social sharing tools will give your newsletters a social media readership boost, and engagement insights will help you see how your content is performing with stats and engagement insights.
Along with features that make it easy to send email newsletters, you get your own custom URL to post them to. Registration for Revue is free, including all of its features. If you start charging your subscribers for your newsletter, Revue takes a 5% cut.
EmailOctopus helps writers grow their audience with a simple and intuitive tool.
Sending beautiful emails is easy with pre-designed templates, but if you have a little extra time, you can design your own templates with the drag-and-drop editor or import your own HTML templates. Your emails are designed to display on both email and mobile, so they look great no matter where your readers open them.
Analytics helps you track important data like whether your subscribers open your email, and data insights let you tailor messages to specific readers.
EmailOctopus is free with limited functionality, with escalating price tiers based on the number of subscribers you want, plus additional features.
Each of these email newsletter tools has different benefits, depending on which features you prioritize. It’s important to decide if you can use a simpler interface or if you need all the bells and whistles.
Perhaps the most important thing to consider is the different pricing structures, where you decide to pay for a monthly subscription or how many subscribers you have.
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