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Transformational Acquisition Significantly Expands Playmaker’s Presence in US Market; Immediately adds over four million unique monthly users and over 350,000 daily newsletter subscribers to Playmaker’s audience ecosystem

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TORONTO— Playmaker Capital Inc. (TSX-V: PMKR) (“Playmaker”) is pleased to announce today that it has acquired California-based sports and entertainment digital media company YB Media LLC (dba Yardbarker) (“ Flayer ”). With its global sports and entertainment focus in North America and its highly engaged fanbase, Yardbarker represents an integral pillar of Playmaker’s growth ambitions and a solid platform from which it will continue to expand its presence in United States and grow its global sports media ecosystem.

Yardbarker is a leading sports and entertainment media platform in the United States, attracting over four million unique users per month and generating over nine million total sessions across its content offerings primarily NFL, NBA , MLB, College Sports and NHL. The company’s primary editorial goal is to create and present timely, engaging and relevant information and analysis to its users in a fun and effective format. The platform publishes over 25,000 full-text articles per month through a combination of its in-house editorial team and over 125 content syndication partner sites, while increasing traditional coverage with a collection of over 5,000 quizzes and sports and entertainment slideshows. The unique content mix allows Yardbarker to deliver a differentiated user experience and drive high engagement and interaction rates among its audiences.

The Morning Bark, Yardbarker’s daily email newsletter, reaches over 350,000 subscribers with open rates over 25%. The all-in-one messaging product features a Top 10 most important stories of the day and a customizable News Feed that allows users to follow their favorite sports, schools and teams. A major driver of website traffic, The Morning Bark serves as a low-cost, repeatable, first-party user acquisition tool.

“We believe Playmaker is creating the next great collection of digital sports assets and we couldn’t be more excited to join us at this early stage,” said Yardbarker CEO Ben Maggin. “We look forward to working with the Playmaker team to continue to expand Yardbarker’s reach and provide the best possible service to our fans.”

Yardbarker was founded in 2006 and its three current owners, Jeff Kloster, Mark Johns and Ben Maggin, bring extensive experience and knowledge of the digital sports media arena to Playmaker’s management team.

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“We are thrilled to welcome Yardbarker to the Playmaker family. This is a U.S. platform acquisition for us that is not only transformational, but also immediately financially accretive for our shareholders,” commented Jordan Gnat, Founder and CEO. from Playmaker.” Ben, Jeff and Mark have built a great company with incredibly loyal fans. Playmaker will be able to leverage Yardbarker content from all key North American sports within the assets of our current Futbol sites and vice versa. This is how we will build our ecosystem. We will pollinate our various properties to provide all of our fans around the world with the best content across all sports.

transaction details

Pursuant to the terms of a letter of intent dated June 7, 2021 and a purchase agreement dated July 26, 2021, Playmaker has acquired 100% of Yardbarker for aggregate consideration of up to US$24 million. Consideration for the purchase price consisted of a payment of US$10 million in cash and the issuance of US$8 million of Playmaker common stock (the “Initial Shares”) at closing, US$2 million additional US dollars worth of Playmaker common stock (the “Contingent Shares”) to be issued to the sellers when Yardbarker achieves a minimum EBITDA of US$1.5 million within 12 months of closing and up to US$2 million , payable to the sellers based on Yardbarker’s performance toward an EBITDA target of US$2.5 million in each of the two years following closing. The initial shares were priced at the equivalent of C$0.55 per share. The contingent shares will be priced at the greater of C$0.60 per share or the volume-adjusted last 30-day average of Playmaker’s common stock price prior to such issuance.

For calendar year 2021, Yardbarker is expected to generate revenue of approximately US$5 million.

Playmaker’s acquisition of Yardbarker is an arm’s length transaction and there is no finder’s fee to distribute. Playmaker will not assume any long-term debt as part of the transaction.

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TSX VENTURE EXCHANGE DISCLAIMER

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release. Settlement of any portion of the earn-out amount of US$4 million in Playmaker common stock will be subject to the prior approval of the TSX Venture Exchange.

FORWARD-LOOKING STATEMENTS

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This press release may contain forward-looking information within the meaning of applicable securities laws, which reflects Playmaker’s current expectations regarding future events. The words “will”, “expect”, “anticipate”, “believe”, “plan”, “intend” and similar expressions are often intended to identify forward-looking information, although all forward-looking information do not contain these identifying words. Specific forward-looking information contained in this press release includes, but is not limited to, statements relating to (i) the expected benefits of Playmaker’s acquisition of Yardbarker, including plans for expansion into the United States, ( (ii) future performance of Yardbarker, including the achievement of certain earn-out targets and the continued expansion, growth and performance of Yardbarker’s media output and (iii) other statements that are not historical events. Forward-looking information is based on a number of assumptions and is subject to a number of risks and uncertainties, many of which are beyond Playmaker’s control, which could cause actual results and events to differ materially from those that is disclosed or implied by such information. forward-looking information. These risks and uncertainties include, but are not limited to: changes in general economic, business and political conditions. Playmaker undertakes no obligation to update such forward-looking information, whether as a result of new information, future events or otherwise, except as expressly required by applicable law.

ABOUT PLAYMAKER

Playmaker (TSX-V: PMKR) is a digital sports media company that lives at the intersection of sports, gambling, media and technology. Playmaker is building a collection of leading sports media brands, curated to deliver a highly engaged audience of sports fans to sports betting companies, leagues, teams and advertisers.

For more information visit: http://www.playmaker.fans or contact Playmaker CEO Jordan Gnat via email jgnat@playmaker.fans.

ABOUT YARDBARKER

Yardbarker is a digital media property focused on publishing sports and entertainment news and information. Founded in 2006, the property distributes content on its website, social media platforms, and through third-party syndication partners. In addition, Yardbarker organizes and distributes “The Morning Bark” and “Quiz of the Day” email newsletters.

See the source version on businesswire.com: https://www.businesswire.com/news/home/20210727005445/en/

contacts

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