Property technology platform MoxiWorks announced on Tuesday that it has acquired Australian marketing platform ActivePipe, advancing the consolidation of the proptech space.

The acquisition is the latest in MoxiWorks’ efforts to expand its real estate technology offerings. The Seattle-based company’s other recent endeavors include its acquisitions of transaction management software reeazily, renamed MoxiBalance, and marketing automation platform Imprev, renamed MoxiImpress, as well as the launch of its own back office.

ActivePipe is currently active in the US, UK, Australia and New Zealand. It provides automated email marketing services to agents with the stated goal of automating the process that connects agents with potential customers, saving them the time of the cold pitch.

“With rising interest rates, tight inventory and an uncertain economic future, reliance on paid leads who don’t convert is a recipe for disaster,” said York Baur, CEO of MoxiWorks. . “Working to nurture your sphere is a gift that keeps on giving. ActivePipe will help you, the broker and agent, spend less time worrying about where your next prospect is coming from and instead use industry technology. AI to nurture prospects who are already in your sphere.

The service is currently used by about 40,000 agents in the four countries it serves, according to ActivePipe. The email marketing platform had been part of the MoxiWorks partner network for the past three years prior to the acquisition.

“We’ve been MoxiWorks partners for years and couldn’t be more excited about the opportunity to create something truly powerful as part of the MoxiWorks family,” said Ash Farrugia, co-founder and CEO of ActivePipe. “Partnering with MoxiWorks was the natural next step for ActivePipe given its leadership position in the residential real estate market.”

Financial details of the exchange were not disclosed.

Email Ben Verde