Email marketing is a must for every business. But that has changed over time, meaning a shift from purely transactional to something with a more personal touch. Email marketing continues to be a very effective way to engage customers and prospects, but to stay relevant you need to know the latest trends. Here are the latest trends that have emerged in email marketing and how you can use them.

#1 Email Deliverability Tool

One of the latest trends in email marketing is the deliverability tool. Email users are more sensitive than ever to how their emails are handled, and they can choose to unsubscribe or mark emails as spam before opening them. Deliverability tools help ensure that your emails will be delivered to recipients’ inboxesregardless of the type of email address they have.

People often use Gmail for their email account, but then sign up using a business account to receive newsletters or promotions from the company for their shopping habits. This creates a problem because Gmail will automatically classify these messages as spam if it detects that you are using an email address that has not been verified with your full name.

A deliverability tool helps you avoid this problem by allowing you to designate an alternate name for a given email address so that it can be appropriately identified and filtered in a recipient’s inbox. That way, if someone signs up for a company’s promotions under their work account, Gmail will know which messages belong in their inbox and which messages need to be sent elsewhere.

#2 Add CTAs to Email Campaigns

One of the latest trends in email marketing is adding a call to action (CTA). Emails with CTAs increased click-through rates by up to 20%. The two most common CTAs are links and buttons. Adding links or buttons that take potential customers directly to the places you want them to go, such as your website, social media profiles, or blog posts, can effectively get people interested in what you have to offer.

#3 Experiment with different types of content

You’ve probably been told that you need to experiment with different types of content. but what does that mean? The recent trend is to provide your audience with more personalized interactive content, including videos, images, or interactive features in your email marketing campaign.

Research has shown that these emails have a higher engagement rate than those without this interactivity. For example, one study found that the average click-through rate for an email with an interactive element was 3.6%. By comparison, the average click-through rate for emails with no interactive elements was just 1.5%.

When creating an email marketing campaign, consider making it more engaging by including video, audio, images, links, animations, or other interactive features. You can also mix up the layout or format to prevent things from getting stale.

#4 Use interactive content in your campaigns.

Interactive content is an effective way to keep your audience engaged. Interactive content includes quizzes, polls, contests and more that allow your audience to actively participate. These interactive pieces are an effective way to keep your audience engaged with the content of the email. People are more likely to interact with emails containing interactive content than with emails without content.

#5 Design for mobile

The number of emails opened on mobile devices is expected to increase by 54%. Over 60% of email recipients open their emails on mobile devices, which means you need to optimize your email design for mobile.

#6 Use live chat features

Live chat features are a new trend in email marketing that has seen great success. Live chat allows you to have more attentive conversations with your customers while performing other tasks. A live chat feature will allow you to better serve your customers and answer their questions before they need to contact you.

You can also use the live chat tool for customer service by providing agents on the other end of the chat window to answer any inquiries or concerns from prospects or customers. It’s a great way for you to provide an exceptional customer experience while promoting your brand at the same time.

Live chat is a relatively new concept, and it’s important for businesses looking to stay ahead of the game to incorporate this into their strategy.

#7 Think about how often you send emails

Many people believe that the more emails they send, the more successful their campaign. It’s not true. It will help you to start by determining how often you want to send emails and then creating your campaign.

An appropriate frequency for sending promotional emails is once a day. The best times to send these emails are in the morning and evening. An inappropriate frequency would be multiple times per hour or on a pulse basis. You can also use email marketing to send personal messages to individual customers.

#8 Optimize your email campaigns with mobile

More than half of email recipients open their messages on their mobile devices. If you haven’t optimized your email campaigns for mobile yet, now is the time. Here are some simple changes you can make to your emails to make them more friendly to people opening them on smartphones and tablets:

• Use short, concise sentences
• Use bullets instead of paragraphs
• Keep your sentences short
• Include easy-to-click links
• Include images where appropriate

#9 Create rule-based drip sequences

One of the latest trends in email marketing is drip sequences. With this type of campaign, you can define the content that will be delivered to your customer over time. You set up a sequence with rules on when emails should be sent and which emails should be sent at what time. It’s a great way to keep customers engaged and coming back for more.

For example, you have a customer who just purchased something from your store. Immediately after purchase, they would receive a thank you email along with a receipt. Then they might receive an email on how to take care of their purchase or offer them a discount on future purchases related to that product. Finally, they might receive an email with tips for maintaining their new purchase over time.

This type of campaign would only work if every customer subscribes or signs up for your emails. So you need to create a clear signup process so people know how they can sign up and why it’s important for them to do so.

#10 Configure automated rules for customer segmentation

One of the latest trends in email marketing is customer segmentation. If you’ve been doing email marketing for years, you might not realize that this is a relatively new trend. It is important to set up automated rules that will automatically send everyone who subscribes to your list an email at the specified frequency (daily, weekly, monthly). Not knowing how many people are opening your emails will make it difficult to know what content they want.

Conclusion

With the help of the latest trends in email marketing, any business can make sure they stay ahead of the curve. This article is a collection of 10 different strategies for maximizing email marketing ROI. These strategies help you get the most out of your email marketing efforts and ensure your emails are read and your content is shared.