Iterable Named Top Performer in Email Marketing Service Provider Rating by Independent Research Firm
Iterable received the highest possible score in the campaign management, dynamic content, product vision and performance criteria.
SAN FRANCISCO, March 17, 2022 /PRNewswire-PRWeb/ — Iterable, a cross-channel customer engagement platform that delivers engaging experiences for modern brands, has been named a Strong Performer by Forrester, an independent research firm, in The Forrester Wave™: Email Marketing Service Providers, Q1 2022.
This year’s report evaluated 13 email marketing service providers based on 24 criteria, divided into three categories: current offering, strategy and market presence. Iterable received the highest possible score in the campaign management, dynamic content, product vision and performance criteria.
According to the report, “Iterable’s campaign and content management, including orchestration and dynamic content capabilities, are among the best in this rating. Its internal content library retains revision history indefinitely; stores content, segments, segment logic, and workflow in sortable snippets; and can define orchestrations and dynamic content based not only on an event occurrence, but also on the metadata surrounding that event.” The report also notes, “Iterable combines exceptional capabilities – such as a NoSQL data model, unlimited data storage and an automated segmentation module – with a corporate culture and email support unlike any other vendor we reviewed.”
The acceleration towards a digital economy has created the hyper-connected consumer who has an abundance of brand options to buy from. To win in this environment, companies must create seamless, personalized and memorable cross-channel experiences that stand out to consumers. Email remains one of the most powerful marketing channels and as such is the gateway to creating joyful cross-channel experiences that create long-lasting bonds between brands and consumers. . “The company strives to create joy for its customers and their customers,” Forrester VP, Principal Analyst Shar Van Boskirk written in the report. “And email provides a gateway to joy by extending a brand, creating more moments of interaction, and providing a canvas for collecting and enriching customer insights.”
“Email marketing continues to be a critical channel for driving sales, revenue, and retention. But with our digital economy accelerating, brands need to transition to using email as a gateway to cross-channel customer engagement to create joyful experiences in every interaction.” actions Adriana Gil Miner, CMO of Iterable. “In this environment, where connection is commonplace, choosing a marketing platform that enables marketers to harmonize, individualize and energize interactions is critical to success. We are proud to be named a Strong Performer by Forrester because it validates the work we do to bring joy to our customers and their customers.”
The average consumer sees at least 5,000 advertisements and receives an average of 121 emails per day. This ignores the myriad of other touchpoints that inundate consumers daily. To stand out in today’s environment, marketers need a service provider that will stand by their side. With a “corporate culture and email support unlike any other provider [Forrester] reviewed”, Iterable believes it is a partner and supplier to both.
Learn more about Iterable at iterable.com.
About Iterable
Iterable is a cross-channel platform that delivers joyful experiences for modern brands. With Iterable, marketers can create, optimize, and measure every interaction that takes place throughout the customer journey. Leading brands like Zillow, DoorDash, Calm and Box choose Iterable to create customer-centric experiences at scale by delivering the right content to the right audience at the right time. Visit iterable.com for more information.
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SOURCE Iterable