How to Create an Email Newsletter
So you’ve decided to create an email newsletter. Hooray for you! Or maybe someone suggested you start one and you really have no idea what they’re talking about? Whether you’re new to email or just want to make sure you’re doing things right, we’ve got you covered.
Just at the right time, here “The Best Email Newsletter Article Ever”.
What is an email newsletter?
Fundamentally, an email newsletter is a type of email sent by companies or individuals to a list of subscribers (existing or potential customers who have signed up to receive marketing communications) that contains valuable content (guides, blog posts, news, product reviews, personal recommendations, tips, announcements and other resources).
Newsletters are an essential part of the email marketing strategy because they allow companies to nurture their contactsby establishing themselves as key players in their industry, sharing ideas and promoting new products that will drive traffic to the website.
What are the pros and cons of sending an email newsletter?
The immense popularity of email newsletters is no coincidence. Advertising by e-mail is one of the most effective marketing channels. the the average return on investment is £38 for every pound invested and 72% of customers prefer to be approached by email. Well-designed marketing emails sent regularly, such as email newsletters, ensure consistent website traffic, webinars and other event registrations and product sales. As newsletters statistically account for the largest portion of all marketing emails sent, they hold great marketing potential.
Wondering if setting up an email newsletter is the right step for your business? Let’s take a look at the advantages and disadvantages of sending one!
Highlights of sending an email newsletter
Creating a newsletter is not only a way to keep your customers informed about your new product or new features, but has many other benefits.
A newsletter is a constant source of traffic
One of the main reasons to create a newsletter is that it generates regular website traffic. Organic engagement on social media platforms like Facebook drops significantly. Banner ads are rarely noticed in the age of ad blockers. Written press releases sent by email will often be ignored by online journalists and editors.
Fortunately, this is not true for newsletters. Emails that arrive in someone’s inbox are usually seen and the likelihood of them being opened is high, provided the subject line is attractive and the sender is recognized (make sure so that your readers know who you are!). If your newsletter is well designed and contains relevant content, it increase your chances of the reader clicking on calls to action for more information.
E-mail newsletter generates considerable savings
Money is important for traders. So anything that saves you money should be a top priority. And newsletters do.
Don’t underestimate how much money email marketing saves you, compared to others using other marketing tools. Paid advertisements such as banner ads, Google AdWords, Facebook ads and influencer marketing are considerably more expensive than email newsletter marketing. The cost of newsletter software is usually low and the labor costs are also lower because the newsletter is created and optimized faster than other media.
Easy performance measurement
The success of a marketing tool is based on whether or not it achieves the required relevance. And to know that, performance must be measurable.
Measuring the performance of an email newsletter is simple. Your email statistics provide you with all the information you need to do this: opening rate, click rate, unsubscribe rate, bounces, which user terminals were used to open the newsletter and when, which links were clicked, etc. These KPIs will help you accurately calculate your ROI and produce relevant newsletter content for the target audience.
Newsletter of the corresponding KPIs
Set approximate content
Planning your newsletter topic is closely tied to the goals you have set, but coming up with content can be difficult at first.
To find inspiration, analyze your competitors’ newsletters (of course avoid copying it and focus on what else you can offer to improve yours 💪) and newsletters from companies you think are successful in email marketing. It will likely give you inspiration on new topics, products, potential events, etc.
Another recommended method is take a survey beforehand, and continue to ask your contacts for their thoughts as you grow your newsletter list. At Mailjet, we do this to ensure that we always provide the type of content that our subscribers want to read, and we love to read their comments.
If you’re starting one, ask your target audience and customers what content they want to see and what their expectations are for a possible newsletter. If you want encourage customers to complete it, consider offering gifts or discounts.
Mailjet’s newsletter drag and drop tool
How to Build Your Newsletter Subscriber Lists Before Creating an Email Newsletter
In order to be able to create and send a newsletter, you obviously need recipients (duh!). Setting up an email contact list with high interaction rates is relatively simple if you take into account certain factors.
How to add subscription widgets to your site
To gain new newsletter subscribers, the first thing you will need is a reagent subscription widget with a double opt-in process. Add the subscription widget to all relevant pages on your website. Some of the most effective places to include your widget are the homepage, blog, footer, and pages with closed content, like guides, whitepapers, and the like.
New York Times email subscriptions
Explore other channels to grow your newsletter contact list
In addition to adding a widget to your site or a dedicated landing page, there are other ways to grow your email listas we promote it on your social media platforms, encouraging existing followers to share or encouraging people to join at events or in your physical store.
Consider the benefits potential recipients may have if they subscribe to your newsletter. Ideally, you have already clarified these reasons in your strategy. Keep in mind that arguments like ‘100% free‘, ‘no spam‘ Where ‘the subscription can be terminated at any time with a single click‘ are not real benefits.
A real added valuefor example, is provided by items such as special offers, advanced information and booking facilities, invitations to exclusive events, regular industry news, access to exclusive content like e-books, mini-courses by e-mail, etc.
Properly build your email contact list: get consent from your contacts
But remember, however you get your followers, you have to always ask for consent before adding someone to your mail database. Don’t forget about data protection and spam laws (like GDPR) talk about consent and make sure you are respecting the regulations in force.