Houzz launches integrated email marketing tool
PALO ALTO, Calif. – Houzz Inc. has expanded the functionality of Houzz Pro with the launch of its email marketing tool, an all-in-one business management and marketing software for home improvement and design professionals. With the new tool, home improvement and design professionals can quickly and easily create, send, and track analytics for newsletters, company updates, and other communications using customizable pre-made templates.
“We’re excited to provide an easy-to-use email marketing tool in Houzz Pro, empowering professionals to stay ahead of prospects and customers, increase engagement, and grow their brand,” said Alon. Cohen, co-founder and president of Houzz. . “We heard from our community of industry professionals that they wanted an easy way to stay in touch with customers who often become repeat customers and nurture leads until they’re ready to go. Houzz Pro email marketing helps pros do it all easily and in one software platform.
With Houzz Pro email marketing, construction, renovation and home design professionals can select a pre-designed email template with themes such as newsletters, thank you notes, greetings holidays, promotions and more, or create their own email design. Once a template is selected, the professional can customize it by dragging and dropping content including photos, company logo, text, and social media links. Email Marketing is part of the Houzz Pro CRM suite of tools, so professionals can build their target email lists from the leads and customer contacts already in the Houzz Pro Leads Manager, then send the email directly through Houzz Pro. Houzz Pro provides performance analytics, including opens, clicks, and unsubscribes, to help pros optimize future mailings. The tool is available to Houzz Pro Essential and Ultimate subscribers in the US and Canada.
The software is available in more than 10 countries in North America, Europe, Asia and Australia. Subscription packages, priced to fit any budget or team, also include estimates, invoicing, lead management, and business management tools. Pros can learn more and get started at houzz.com/pro. The Houzz Pro app is available on iOS and Android devices.