Here are the 5 best email newsletter platforms, separated by use case
- Email has been around since the advent of the internet, but newsletters have seen a resurgence in popularity in recent years.
- Users check their emails more than ten times a dayand the service offers a direct line of communication between sender and receiver, eliminating unpredictable algorithms.
- Not all newsletters are the same. Business Insider divided the platforms into five categories – marketing, sales, retail, editorial and creative – and chose the best product in each section.
- Read on for a breakdown of SendinBlue, GetResponse, Drip, Substack, and ConvertKit.
- Visit Business Insider’s homepage for more stories.
Since its inception more than two decades ago, email has remained a essential of the online landscape.
Rather than sinking into slow obsolescence over time, email has had a banner year in 2020. As businesses and individuals become increasingly wary of social media algorithms, original electronic communication has entered the a new trend.
In recent years, technology has created entirely new messaging capabilities. Advanced automation allows messaging services to send personalized messages based on reader behavior. The intuitive design allows non-coders to create beautiful, responsive missives. Sophisticated analytics help users understand what’s working and what needs adjusting.
Indeed, electronic mail is direct, inexpensive and obtains checked more than a dozen times a day. It’s no wonder, then, that its competitive landscape is more crowded than ever.
To help cut through the noise, Business Insider compiled a list of the best email newsletter platforms based on testing, customer reviews, price, and available features. The results were broken down into five categories: marketing, sales, retail, writing, and creative.
Pricing: Free; Lite, $25/month; Premium, $65/month; Enterprise, personalized
Why it’s the best: The universe of email marketing is filled with competition, which makes choosing the best platform a calculation of trade-offs: who offers the best product for the least price in the most accessible format? The answer: SendinBlue.
The Paris-based company provides all the features you’d expect from a marketing newsletter, including custom design options, templates, customizable calls-to-action, and more. SendinBlue also offers a robust free plan with automation that growth-focused teams will love, along with live customer support and in-depth analytics.
Company: have an answer
Pricing: Basic, $15/month; Plus, $49/month; Professional, $99/month
Why it’s the best: GetResponse was built to get results. The email platform comes with funnel software designed to do the heavy lifting of turning curious subscribers into serious customers.
The platform also offers a landing page editor and the ability to create webinars, along with sleek automation and free access to 1,000 iStock photos. The site’s intuitive design makes it accessible to beginners and professionals alike, meaning businesses of all sizes can take advantage of its customer generation tools.
Pricing: Based on the number of email recipients; $19/month minimum
Why it’s the best: Drip was designed to bring intelligent automation to the retail world. In other words, when a Drip user sends a marketing message, the newsletter software provides different responses to customers based on their behavior, and these responses are created specifically for retail. Many newsletter services offer customer automation, but no one does it quite like Drip.
Its niche functionality, combined with its easy-to-use interface and integration with other software, makes it the obvious choice for e-commerce businesses.
Pricing: Free to use; 10% service charge levied on monetized accounts
Why it’s the best: Substack is far from being the first editorial newsletter; it follows in the footsteps of TinyLetter and other pioneers. Its genius, however, lies in its business model and simplicity.
Unlike other newsletter services, Substack asks readers to pay, rather than billing the sender, which effectively monetizes the output of individual writers. (Uploading your readers is optional.) Combined with the site’s minimalist user interface, Substack’s breakthrough so obvious no one else thought of it helped the startup become one of the fastest growing media companies. vogue of the year.
Pricing: Free; Full, $29/month
Why it’s the best: ConvertKit is extremely easy to use, a fact that alone makes it a valuable tool for creators who might lack technical expertise. It also offers landing pages, which means users can direct their audience to a page hosted by ConvertKit rather than having to create a website.
Its features were designed for bloggers, YouTubers, and other creative entrepreneurs. ConvertKit is therefore the clear choice for passion economy players looking to increase their email reach.