Is email marketing an outdated strategy? Small businesses today are quick to throw email marketing out the window when planning campaigns if past attempts have led to unmet results goals. Unfortunately for businesses that choose to ditch email marketing too soon, it only takes a few minor changes to run email marketing successfully, according to Everest Business Funding. As a trusted small business partner, Everest Business Funding exists to support a successful business and offers these tips on how to reap the rewards of email marketing:

Tip #1: Consistency is Key

Some businesses fail to get desired results from email marketing due to a lack of consistency. Email marketing is a great way to create a brand name and create a dedicated audience that will want to click on incoming emails. However, if the emails are inconsistent or only seen about holiday specials, chances are those who receive them will miss a message or scroll through it.

Tip 2: Quality is also essential

The quality of an email and its consistency are perfectly suited to the success of email marketing. As the saying goes, “quality over quantity” applies to email marketing as a tactic for creating interaction with consumers. By delivering quality emails that value a target audience’s time and effort to read them, more customers will want to click through and read an email.

Tip #3: Incorporate visuals

Companies that have not been successful in email marketing should also pay attention to the text-to-visual ratio in past and future emails. It is essential to consider the human nature of target audiences, including aimless feeding via email. When readers do this, images such as pictures, videos, and graphics will grab the attention of audience members more than text.

Tip #4: Make sure the subject line hooks

Another great way to intrigue those on any company’s email list is to make sure to use the subject line as a way to spark curiosity and hook readers. The subject line of an email is the first thing a reader sees, and through email marketing, the primary goal is to turn a reader, or consumer receiving emails, into a sale for an organization.

Tip #5: Generate a Response

Once a business has created emails with customer-beneficial content and catchy subject lines, the focus should be on generating a response. To turn a reader into a transaction, an organization must add a method of interaction and start with a clearly communicated request. Invite readers to click a link to view products or services, take a survey, schedule a meeting, and more. are examples of how to fuel consumer engagement.

Tip #6: Avoid spam

It is common for marketing emails to leak into a consumer’s spam box or junk folder for several reasons. Using words and punctuation flagged as spam in a subject line or having difficulty unsubscribing from a mailing list are examples of how a business email can end up in the spam folder. Pre-testing emails via simulated send can help detect this problem.

About Everest Business Finance

Everest Business Funding offers alternative financing options and revenue-based financing to small business owners. They serve a diverse pool of businesses, from healthcare to retail, to help them obtain working capital to grow, buy inventory, launch marketing campaigns, or hire staff. Everest Business Funding clients are treated with respect and receive high quality advice and service from its professionals.

Jessica Brown’s Story

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