Email Newsletter Ideas You Can Use to Engage Your Readers
Email marketing has always been the preferred marketing channel due to the huge ROI it generates for brands. It has gained immense popularity as the creative possibilities have reached new heights with advancements in email design.
Most brands these days use email newsletters to keep subscribers informed about products or services and ultimately improve engagement.
Before moving on to the discussion email newsletter ideas and some great examples, here are the benefits of sending a newsletter
I. Increase website traffic
An email newsletter can encourage the subscriber to visit the website and check out your products or services. You can send a special discount coupon in the newsletter to increase organic visits to your site. The more visits you have to the website, the better the conversion rate will be.
ii. Strengthen your credibility
Many brands work with established companies to feature in their newsletters. This can expand your reach to a new audience and get them to know you, which in turn builds your brand credibility.
For example: Features of multi-channel merchants partner content posted on Listrak in their email newsletter.
iii. Increase social media followers
Including social media icons in your newsletters indicates that you have an active social media presence. With the growing popularity of social media, it becomes imperative to unite the power of social media channels and email.
look at this graphic.
Email newsletters sent at regular intervals not only better engage your subscribers but also help you grow your social media community.
iv. Establish a lasting relationship
Your followers look forward to a lasting relationship with the brand of their choice. An email newsletter can instill a sense of trust in the subscriber’s mind and persuade them to make the purchase. Your prospects choose to buy from you if they trust you. Your sales pitch doesn’t have as much of an impact on their decision as whether they connect with your brand.
That said, let’s dive deeper into some newsletter ideas with examples to inspire you.
1. Practical Guides
Email marketing works best when you meet your subscriber’s challenges. This is exactly why a subscriber signs up for an email newsletter. How-to guides enlighten readers on how to troubleshoot a problem they might be facing.
Here is an example for you.
InVision sends out an email newsletter that shares valuable information on how to get hired as a designer.
2. Relevant recommendations
Sending recommendations based on customers’ previous purchases or past interactions and searched products goes a long way in driving conversions. It compels the recipient to click and helps you sell or sell your products or services.
Take a look at the email by Coursera.
As machine learning is gaining momentum in modern times, they have shared all the courses related to machine learning and AI. Since the CTA is clear and easily visible, it increases the likelihood of being clicked.
3. Occasion-Based Promotions
Special occasions like birthdays, anniversaries, Easter, Mother’s Day, Father’s Day, Valentine’s Day and the holiday season present perfect opportunities for write awesome copy in the email newsletter if you are in the service industry.
Very good emails sends a beautifully written poem to its subscribers on Valentine’s Day.
For e-commerce or retail, marketers can promote their sale or any other offers they offer on the online store.
La La Street gives a great example of an occasion-based email newsletter.
4. success story or Testimonials
Sending a customer’s success story or testimonials can build trust more than any other word of praise. You can send out an email newsletter that shares a compelling success story from another person who shares the same aspirations as the reader. Such emails show the subscriber that dreams come true…and your business can be the catalyst to make them come true.
Here is an example by Great Escape Editions.
The email is a little long, but it features such an inspiring story that you’re bound to read it to the end. The main highlight of this email is that it doesn’t have too many visuals and that makes it easily accessible to everyone. Underlined CTAs easily grab the reader’s attention and encourage them to click.
5. Latest resources
Whether it’s your recent blog posts or a downloadable resource, you should always promote them through your email newsletter. We highly recommend this as it is for the sole purpose of educating the subscriber rather than selling them.
Here is an example of a newsletter by Listrak. The crisp copy and distinctly placed CTA would result in a higher conversion rate.
6. Invitations to events and webinars
Whenever you have an event or webinar coming up, be sure to promote it through your email newsletter. This will bring awareness to your followers and boost your brand reputation. It will also bring more attendees to your event.
Take a look at the short and sweet invitation email sent by Email on acid. Although this is a plain text email, it is sure to leave an impact on the reader.
7. Innovative design
Put on your thinking caps and come up with an innovative idea for your email newsletter. Take into account latest trends in email design and try to use interactive elements in your email. This will make your email newsletter fresh and make the subscriber look forward to your emails.
Consult the newsletter by e-mail in BBC. It incorporates visually appealing elements with a click-based event that makes email noise-reducing in the inbox.
Click on the image to view the live email.
Wrap
When it comes to email newsletters, strive to provide value to the reader. It’s not always something extraordinary; simply providing the subscriber with the information they are looking for would also do wonders.
