DIY Website Builder Wix launches email newsletter service – TechCrunch
Wix has built a great business by giving people an easy way to create their own websites without needing to know HTML. Until now, however, if these users also wanted to send a newsletter, they had to go to services such as MailChimp. Starting today, however, Wix users will also be able to use the service to send email newsletters.
While it doesn’t quite have the feature set of services that only focus on email newsletters, Wix ShoutOut will offer users an easy way to get in touch with their customers or friends. Many enterprise users are already using the service to collect email addresses from their customers. Adding this new feature was therefore a logical step for Wix. Additionally, ShoutOut users will also be able to import email addresses from their gmail contacts and Outlook CSV files.
Just like the rest of Wix platform, the idea here is to give users an easy way to create their email campaigns without having to touch any code. The company will offer four pre-made templates for these emails, and users will be able to customize them heavily.
“We enable small business owners to build and manage their online presence with enterprise-grade solutions, but without the need for enterprise-level resources. Wix ShoutOut is a classic Wix product – it provides a user-friendly, no-code solution for a highly sought-after business need,” said Avishai Abrahami, Co-Founder and CEO of Wix, in a statement today. “This is the latest addition to our full suite of products, and we see it as an important step in furthering Wix’s vision of creating a true operating system for the web.”
As Wix tells me, ShoutOut is the first service to use the company’s recently announced WixHive API. Users will get comprehensive analytics for all their campaigns, including data on views, open and click rates.
During the beta, which opens today, the service will be available for free. After that, it will join the company’s stable of freemium services.
As the company tells me, the addition of this new product, which is primarily aimed at small and medium-sized businesses, aims to help Wix grow from a “just” DIY website builder to a platform that allows “SMEs to create, manage and grow their business from one place.