Meta description: Improve your email marketing campaigns with these 9 proven strategies. Continue to put your customers’ needs first with these email marketing strategies so you can nurture more leads, collect more customer insights, and keep your subscribers engaged.

As the Covid-19 pandemic continues with no end in sight, it is still important for businesses to maintain and manage the relationship with their customers. Email marketing remains an effective way to communicate with customers because 78% of marketers reported an increase in email engagement over the past 12 months.

However, Covid-19 or not, better email engagement means better customer experience lifecycle and generally means a better return on marketing spend. In this blog post, we’ll go over 9 strategies to improve your current email marketing campaigns so you can continue to strengthen your relationship with future and current customers.

Our email marketing strategies will emphasize putting your customers first so your business will be remembered for the value you provide, not the noise you make.

What is an email marketing campaign?

An email marketing campaign is a set of emails that the company designs to interact with its existing and future customers. A successful email marketing campaign can help you collect customer data, nurture more leads and sales, and keep your recipients engaged.

9 Proven Strategies to Improve Your Email Marketing Campaigns

1. Identify and analyze your target audience

Before you market your business through email campaigns, you need to define its target audience. First, gather all internal data, customer service or sales. You can also use data from Google Analytics or your social media profiles like Instagram Insights.

Performing a competitor analysis of competing brands could also help you determine which weaknesses you can exploit and which strengths you can build on. You can also get more insight into your customers’ habits and needs through user testing interviews, surveys, or focus groups.

All of these sources will allow you to create a targeted customer profile based on data such as age, income level, gender, and location. You can also have more than one customer profile type and segment them into groups. Once created, these types of profiles can show you who your customer is and what interests them. As a result, you can produce email content in line with their needs.

2.Understand the goals of your email marketing campaign

In addition to defining your customers’ needs and wants, your business also needs to think about what they want to achieve. The goal of each email marketing campaign can be different. These objectives could involve:

• Nurture existing customers with an offer they need.
• Re-engage customers who haven’t been active recently or who have abandoned a cart.
• Welcome new customers by telling them about your business and its advantages in this way, you can produce an email marketing campaign according to the result you need.

3.Deliver the right message at the right time

The length of your email streak or marketing campaign depends on the season or time, the type of customer you are trying to attract, and the stage they are currently in in their marketing journey. ‘purchase. For example, you may need to launch a Christmas campaign that only requires one or two emails. Alternatively, you may need to persuade an existing customer to purchase a new product. This type of sequence might involve four or five emails that start with a product’s features and benefits and end with a special offer.

However, some existing customers may have already tried to purchase this new product from your website and abandoned the cart at the last minute. In this case, you can choose to send only two emails to this set of customers, which consist of an abandoned cart email with product benefits and the offer email. This way, you’ve produced a relevant email message, based on the customer’s real-time engagements with you.

4.Schedule personalized follow-up emails

Your typical email marketing campaign sequences can be promotional (sales, offers) or those that bring value to your customers (gift or weekly newsletter). To enhance your email marketing strategy, you can also plan to send emails in response to a customer’s action.

For example, if they buy a product, you can send them an order confirmation email with a coupon or gift voucher to use next time. In this example, Chipotle chose not to send another order confirmation email. Instead, the 50 bonus points show the customer that they are appreciated and will encourage them to make more purchases.