7 Email Marketing Tips for Startups
For start-ups, email marketing can seem a bit daunting. Email is an expansive marketing tool in terms of design, content, and strategy. Tom Welbourne, found by The Good Marketer, explains how marketers can optimize their emails.
The complexities of email marketing mean that many choose to seek the assistance of an email marketing company or agency, especially when first starting out. But maybe you want to make progress on your own. In that case, here are some tips on how to leverage email marketing as a startup.
Add a personal touch to your emails
Whenever you send an email, you should always aim to add a personal touch. The benefit of email marketing is that it allows you to grow your customer base, and sending highly personalized content is a great way to do that. From adding a first name in the subject line to creating emails with content based on the recipient’s position in the sales funnel, the options are endless.
Boost engagement with interactive emails
When you make emails interactive, you increase your chances of getting recipients to engage. From polls and surveys to live shopping carts, you can encourage customer engagement with a range of interactive features. In more sophisticated cases, interactive features can even help you gain important customer data such as preferences or profile features which can then be used to segment your audience and refine your messaging strategy.
Optimize your messaging strategy
When it comes to optimizing your email strategy, recipient data is crucial. When developing your strategy, you need to consider the wants and needs of your customers. Could they be resold a new product? Could they be incentivized to repurchase with a discount?
If your messaging strategy is generic, it will show up in your key metrics. People will ignore other emails that don’t resonate with them and will likely consider unsubscribing from the mailing list. It is therefore essential to know the needs of your customers.
Always include user-generated content
User-generated content (UGC) is exactly what it says on the box – content that users create when they use services or purchase products. Most of the time, it features reviews of the experience of using a product or the results after having done so.
If you are able to incorporate such content, it can build trust with your potential customers, thereby increasing the likelihood of purchase. Email is a chance for you to use UGC, but also a chance for you to request it. Consider running a contest in exchange for a customer review.
Be concise and precise
When it comes to email content, it’s best to keep it short and simple. Instead of defaulting to long paragraphs of text, break things up. You can even consider bullet points to improve readability – which is especially important if you consider that most people will be viewing your emails on mobile. A good rule of thumb is that you should be able to read an email and still have a good idea of its content.
Write catchy subject lines
Subject lines are one of the biggest factors influencing your email open rates. While it’s best to keep the subject line short, it should also convey or allude to the subject of the email to create a sense of intrigue. If a subject line is boring, no one will open your email – even if it contains your biggest sale of the year. So use your subject line as a way to tease people about the content of the email and encourage them to open.
Don’t forget to include images
Emails are a great opportunity to be visual. A picture is worth a thousand words, and when it comes to emails, it absolutely is. Tons of text is never appealing – especially on mobile – so break up your content and capture your recipient’s attention with high-quality images or even embed a video.
Email is an incredibly expansive platform for business. The creative reach you have goes far beyond Google or Facebook ads, as does personalization. From interactive features to highly sophisticated segmentation, there are far more emails than ever before, and for that reason, they can be overwhelming. But with the help of a professional agency or even just the best tips we’ve explored here, you can leverage email marketing to help you grow your business and retain your customers.