6 smart ways to grow your email newsletter using social media
Having an engaged email list is arguably one of the most useful assets you can have as a business owner in the digital age. While popular social media platforms are rapidly becoming obsolete and search engine algorithms seem to change daily, email addresses remain relatively stable.
As important as an email list is, growing one is no easy task. You’ve probably heard of the traditional, time-tested methods of capturing email addresses, from creating pop-up forms to inserting sign-up buttons all over your website, but few tactics take full advantage of a media that looks entrepreneurs in the face: social media.
When used correctly, social media can be the most effective way to attract email subscribers. Here are six ways to do it.
1. Leverage email subscriber data.
Email marketing platforms, such as Mailchimp, allow users to access detailed analytics and subscriber information, from gender to age to states and countries in which they live.
By having a glimpse of Who builds your email list, you can also apply this information when targeting people through paid social media ads promoting your newsletter. It will save you time and money that you would otherwise spend to find out for yourself.
2. Use YouTube pre-roll ads.
We’ve all seen (and probably ignored) a lot of YouTube pre-roll ads over the years. Yet, as boring as these ads can be, the success that entrepreneurs like Alex Becker and Sam Ovens have garnered from YouTube ads illustrates the strategy’s potential power to build brand awareness and capture emails as well.
One way to increase email subscribers using YouTube ads is to create a video promoting an upcoming webinar you’ll be hosting. After explaining all the reasons why viewers should tune in to your free webinar, make it mandatory that they give you their email address to register for the webinar.
To note: Make sure to be 100% transparent and honest about how you plan to use these email addresses for your newsletter. Nobody likes a trickster.
3. Link your newsletter in all your social media bios.
If you are trying to increase newsletter subscribers, include a link to said newsletter in your bio on Instagram, Twitter, Facebook and beyond. As simple as it sounds, if you have a decent number of engaged subscribers, they’ll probably want to get to know you better by signing up for your newsletter.
4. Use Instagram stories.
Consider creating Instagram Stories showing behind-the-scenes footage of your brainstorming ideas for your next newsletter, its design, writing, etc., to pique your followers’ interest. Then, include a link to your newsletter signup page where engaged subscribers can sign up directly.
5. Include a call to action in your Medium posts.
Compared to other more visual social media channels like YouTube and Instagram, Medium is a seamless email capture tool given that the people reading your articles will be the type of people who would also like to read newsletters.
One way to entice them to subscribe to your mailing list is to create a lead magnet (a piece of free content created for the purpose of fetching emails), such as a cheat sheet or brochure related to the topic of your items. Then, at the bottom of each post, include a link that readers can follow to download the content in exchange for their email address.
6. Create long LinkedIn posts.
One of the biggest opportunities, based on potential organic reach and high-quality leads, in the social media landscape right now is LinkedIn. One surefire way to get high exposure on LinkedIn is to post long-form articles. If you’re unfamiliar with the style, check out the content curated by LinkedIn influencer and BAMF Media co-founder Josh Fechter for reference.
In addition to high organic reach, this post style also provides a frictionless transition to pitching your email newsletter. For example, if your newsletter has tips on how to be a better C-level executive, create a long LinkedIn post telling about a time when you were tested as an executive and what you learned.
Then, at the bottom of your post, include a call-to-action saying something like “Want to learn more about tips on becoming a great executive? I’d love to stay connected through my newsletter,” then insert the link to your newsletter.
Having a large, high-quality email newsletter can be one of the most useful sales and marketing tools in the business world. Although pop-ups and sign-up buttons on websites are all good ways to slowly build an email list, social media can do the job faster and more efficiently. Good luck.